Who better to give feedback
than real customers?
When you invest so much in sales and
marketing, mystery shopping and
consumer insights provide big data
for small change.
"Your most unhappy customers are
your greatest source of learning,”
Bill Gates, Microsoft Co-Founder
Turn your team members into
We see ourselves as an extension
of your marketing team.
Our consultants are on the ground,
cultural fluents, providing insights
unmatched by general research methods.
Mystery shopping is an effective way to measure the quality and manner of service provided at each customer touch-point. Through anonymous interactions, our teams of international mystery shoppers can identify training needs, measure key performance indicators and assess staff presentation.
Give your customers a voice. The Harvard Business Review found that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues.
Through the use of both traditional and non-traditional research, Scout can assess competitors’ performance to benchmark your position in the marketplace. We investigate all areas of your competitors’ business performance, including customer service and sales practices, turn around times, follow up service, pricing and marketing collateral.
Providing trend research and analysis across industries, cultures and countries – our international team remain current in global and local trends. Whether it’s a deep dive you need in the USA, or a top line report on specifics in Hong Kong, Scout is there.
Vital in a changing environment, particularly in the competitive digital age, a Scout brand audit is tailored to your needs, and gives a fresh and impartial approach, often different to that obtained via internal marketing departments.
Turn your team members into brand ambassadors – our team can assist you with motivational training through to workplace change consultancy.