One of the most effective ways to create a meaningful relationship with your consumers is to ensure they are receiving the best possible experience when they encounter both your business and your brand. Customers want to feel good when they interact with your brand.
Mystery shopping is the only research methodology to measure the human touch and quality of service provided by your front line on a daily basis.
At Scout Market Intelligence we offer premium Mystery Shopping services with profiled shoppers who conduct detailed onsite, online and phone assessments behaving as a real customer to gauge the type of impression your brand is leaving.
Mystery or Secret Shopping is an objective research tool designed to collect data and anecdotal feedback from a potential customer about their personal experience with your brand. Our Mystery or Secret shoppers evaluate the store or the online/phone experience end to end.
Scout will provide you with an individual report for each interaction conducted including actionable insights you can use to ignite change in your business immediately.
Benefits to your business include:
- Real time feedback
- Accountability by employees especially in remote or unsupervised locations
- Reward and recognition of employees who excel
- Quality control and compliance to either a regulatory environment or brand promises
- Identify training gaps
Contact our team today to find out just how we can help you transform your brand and business from ordinary to extraordinary with our proven and valuable research strategies.